How to Differentiate Customers Essay Example | Topics and Well Written Essays - 1000 words

How to Differentiate Customers - Essay ExampleAverage Revenue Businesses need to survey the average tax revenue earned over a period of time. From the accounts perspective, the management needs to check what is the live spending of the node and what would be the projected revenue. Based on it the average revenue against a customer needs to be calculated. If average revenue is good or is very good then emphatically the business should spend more(prenominal) time on the customer.Revenue Change Score The annual interchanges in revenue argon given the maximum weight where the management can analyze and comprehend the percentage change over the last fiscal years with the flowing year. The analysts need to study the increase / decrease in revenue to get the change graph. The analysts to a fault need to forecast early revenue change found on current market scenario, customer relationship and other internal and external factors. Lewis (2005) stated that firms should put their profi table customers and strategically plan their marketing based on customer asset honor. He also specified that the forecasting of the future value of customers is of paramount importance. The management can decide which customers should be allocated more time due to current net outlay and prediction of future net worth.Current Relationship The current relationship with the customer plays an beta role in identifying the various parameters related to current revenue and future revenue projections. Customer relationship remains at the core of the entire business where a transparent., waxy and service orientation relation helps in gaining customer satisfaction. Reliability and confidence build up are important in ensuring future revenue and growth of the company. Conflict management should reduce any colloquy errors and help the firm project its growth plan.Technology Entanglement Technology plays yet another important role in customer relationship management. Proper reporting, web c onferencing and email management helps in communicating with the client. Log maintenance helps reduce communication issues. System integration helps the management in knowing what value additions are given to the customer and vice versa. This helps the organization to differentiate between the various customers and their net worth to the organization.Share of client The share of outsourced work needs to be evaluated for the customer. There are a standoff of instances where outsourcing is required and the business should assess it.Partnership There needs to be a constant fusion with the customer with communication being a vital aspect of it. Constant