Women s Change Over Time - 1498 Words

Women everywhere have gender expectations and body alterations. We see it walking down the street and their tattoo, piecing, haircut, or body. We see it every day and everywhere. Women have it hard then man in most place. Women have a lot they must go through and it can be tough being a woman. Having to live up to some unrealistic expectation and body alteration that where placed on them that they didn’t even want. Media, status and control effect women into being submissive, have no voice or say so in any matter. To see the expectation and body alteration that female must make to meet these expectation, can sometimes be outrageous, disturbing and downright unjustice. In the united states women expectation of beauty has change over time. Everywhere you turn their women being adversity as Victoria secret model or Barbie. Girls would want to look like this causing them to feel a shamed of their body and have eating disorder like anorexia or bulimia. Women are expected to be a Victoria secret model. Which some or most women can’t accomplish. Most girl want â€Å"that† perfect body type – slim, but not skinny; soft, but not fat. However, these goal lead to unhealthy body alteration. Female submissively follow this idea of unrealistic expectations and body alteration because media has unconsciously created them to feel that the advertised body are the right body. The media misrepresent female, youth and beauty. By having women be portrayed as young, beauty, thin, andShow MoreRelatedWomen s Portrayal Of Women Essay981 Words   |  4 Pageschanged over the years. In history, there was times where women were deprived of men s privileges, and fortunately things changed over the years. Men s perception on women has changed over the years as well. In history, women were treated as if they were alive to compliment men, and just be in the background while men thrived. There were â€Å"expectations† that women would have to depict, and stepping out of the ordinary was not respectable. A great way to see the changes of the way women are viewedRead MoreExecutive Officer : Pepsico Change Initiative1113 Words   |  5 PagesPepsiCo Change Initiative 6 Unit 4: Assignment Focus Paper PepsiCo Change Initiative Michelle Kinyungu GM504-01 Organizational Excellence and Change June 21, 2016 Dr. Barbara-Leigh Tonelli Introduction In today?s business world, whether it be a local or global organization there must be change in women?s leadership. The change in women?s leadership at PepsiCo is a positive initiative. Strategic management suggested that change in any organization is expected, change is considerationRead MoreFrance - Change over Time Essay (French Revolution)1156 Words   |  5 Pages*As the title indicates, this is a change/continuity AP essay written for World History class. Vaguely, the essay question was: Describe change and continuity in France from the mid-1700s to the mid-1800s.*Like many other European nations in the 1700 s, France experienced a dramatic shift of sentiments against the monarchy, nobility, and Catholic Church as the people, fired by rousing new Enlightenment ideals, began to question authority and emphasize the need for equality, liberty, and democracyRead MoreHow Chinese Culture Has Changed Over The Years1509 Words   |  7 Pagesgeographic expanse, over 4000 years of written history, as well as a rich and profound traditional society. Many aspects of Chinese civilization can be traced back many centuries. It is so diverse and unique, yet harmoniously blended, and presents itself a priceless benefit to the world. One of the integral parts of Chinese culture that was not thoroughly discussed in class is the role Chinese women played in ancient traditional society and how it has transformed in the many historical changes is the wayRead MoreWomen And Employment Is Unfair1556 Words   |  7 Pagessociety women have more access to doing the same thing as men such as working in higher positions. However, women are getting paid fifty five cents of every dollar that men make. The way society treat women with employment is unfair because as women we do the same work or sometimes twice as more. Even though time have change equality for the workplace only change by 6% of a 100% scale. We as individuals have so much work to do when it comes to improving our workplace not for just men but women too.Read MoreChange of Attitudes Toward the Role and Status of Women During the 1920s and 1930s540 Words   |  3 PagesChange of Attitudes Toward the Role and Status of Women During the 1920s and 1930s At the beginning of the 1920s all women over 30 and all women property owners over the age of 21 had been enfranchised by the Representation of the Peoples Act that was passed by the government in 1918. This act paved the way for the major change in the role and status of women that occurred during the nineteen twenties and thirties. Political change came first for British Women withRead MoreThe Moral Of The Story By Nina Rosenstand865 Words   |  4 Pagesfeminist movement has been aiming to achieve equality for women for decades. Equity of the genders (regarding rights) and the promoting of ladies rights are apparent constructive goals; yet individuals have a tendency to depict women s liberation utilizing negative terms, and women s liberation today has procured an awful notoriety. Radical and fanatics are descriptive words usually connected to woman s rights overall, when, in truth, women s activists who receive amazing positions constituteRead MoreWomen s Roles During The 19th Century1448 Words   |  6 Pagescivilization to the 19th century, women were viewed as breeding objects to their husbands, and they were caretakers of the house who were responsible for the cooking and cleaning in the residence. They were also accountable for taking care of children, making dinner for her husband, and throwing l avish parties that others envied. When the American Revolution began in 1765, women s roles began to change drastically. Men had to fight against the British, so women left the safety and security of theirRead MoreA Time Of Revolution And A Reflection Of Modern America1563 Words   |  7 PagesMichael Beien Professor K.Shumate English 205 09 Nov 2015 Women in the Workplace The 19th century was a time of revolution and a reflection of modern America. National Geographic claims that the 1980s was the decade the made us and changed our generations into what it is today. There was a major event about women inequality, salaries gap and job discrimination. These women gamed their employment right because they claimed them self to be citizen, and one of the right American citizen is to be ableRead MoreThe Wage Gap Between Men And Women1552 Words   |  7 Pages2013, full-time female employee s made only seventy-eight cents of every dollar earned by men, which means a wage gap of twenty-two percent. Women are nearly half of the labor pool and are equal if not main, jobholder s in four out of ten households. Not to mention, women receive more college and graduate degrees than men. Women still coninue to bring in less than men. On average, women earn less than men in basically every profession that there is adequate income data for both women and men to

William Bingley, The Wild And Secretive Affair Between...

In â€Å"Pride and Prejudice† many types of love are represented. The calm, easy love that exists between Jane and Charles Bingley, the wild and secretive affair between Lydia and Mr. Wickham, the passionate story of how opposites attract and dislike turning into love. This paper will look at a type of relationship that is not built on love but on mutual needs and desires. For women, these marriages were either arranged by their families, usually as a way to secure land or power. The other type of marriage that a lot of women found themselves in, were not arranged by family members but, were still a result of women needing to find a husband that would provide them with financial security. In the eighteenth and nineteenth centuries women, had almost no rights in society. They were not permitted to own or inherit property, their education was severely limited, there was a period in which they were not permitted to divorce their husband, and when they were given this right, they were not permitted to retain guardianship over their children. Since women were not allowed to have their own property it was essential that they married men who were able to provide for them the status that they had enjoyed in their father’s home. Preferably the status they gained in marriage was greater than what they had before. The hope was that the husband would help support the woman’s mother when her father passed away. For women who did not find husbands there were limited options left to them. In

Social Media Marketing Intelligence & Planning Of Woolworth

Question: Discuss about the Strategies in Social Media Marketing Intelligence and Planning. Answer: Introduction: Emergence of social media has presented huge amount of opportunities for the organizations to gain competitive advantage in the market. Social media has helped organizations to implement effective marketing and communication tools for gaining popularity in the market. It provides wide range of online applications for the organizations for sharing experiences, information and perspectives with the customers. The constituency of internet-based social media has provided organizations the opportunity to revolutionize the marketing strategy completely so that it can able to create positive impact on the businesses. On the other hand, emergence of social media also has created challenges for the effective utilization of traditional marketing technique. Thus, it actually induced organizations to restructure their marketing strategy to create desired amount of impact on the market place. In this report, the focus will be on the implemented strategies by the Woolworths Limited for the social networking sites. Woolworths is regarded among the top retail organizations in Australia. Woolworths is the second largest organization in terms of revenue in Australia ("Woolworths Supermarket - Buy Groceries Online", 2016). The company has able to gain popularity in the market with its innovative marketing strategies. Woolworths has always tried to utilize the marketing strategy in such a way so that it can able to create major impact on the market. Social media marketing strategies of Woolworths have tried to include several factors in order to gain popularity in the market. In this report, the focus will be different strategies implemented by Woolworths to enhance popularity in the market. The report will also conduct an in-depth analysis in order to identify the future path for the organization. Woolworths social media presence: As per the article by Andzulis, Panagopoulos Rapp (2012) organizations will have to focus on the systematic implementation of strategies in order to establish its popularity in the social media platform. Woolworths also have implemented several strategies for the effective utilization of social media platforms. Firstly, Woolworths marketing strategy has focuses on the establishment of the brand identity on the several social platforms. Berthon et al. (2012) mentioned that brand identity helps to create space for the organizations in the social media platforms. For that reason, Woolworths marketing strategy focuses on the effective utilization of photos, logo of the organization, business related information effectively so that it can able to create popularity on the social media platform. As Woolworths deals in the retail industry, it marketing strategy focuses on the colorful presentation of the business information. It has helped the organization to develop a strong image in the s ocial media platform. The marketing strategy of Woolworths on the social media platform also focuses on the effective utilization of company logo so that people can able to recognize the promotional campaign of the organization effectively. Marketing strategy of Woolworths always focuses on providing best possible experience for the customers at the time of purchasing any products from any of the retail stores (Nellist et al., 2016). Therefore, marketing strategy of Woolworths has tried to highlight effectiveness of the provided customer service of the organization so that it can able to grab the attention of the potential customers effectively. Woolworths also tried to utilize its internet presence in order to provide business related information effectively to its target group. The organization is trying to highlight that it is focusing on providing the best quality products to its customers so that they are remain associated with the organization. As per the article by Burclaff Johnson (2014), social media has become an integral part of modern day life style. People from different age and culture utilize social media on a daily basis. Therefore, it is actually providing lot of opportunities for the organizations to gain popularity in the market. Woolworths also have tried to implement combination of strategies so that they can get close to its potential customers in a much more effective way. It has been identified that social media presence of Woolworths has able to enhance the business opportunity for the organization. Figure 1: Woolworths logo (Source: "Woolworths Supermarket - Buy Groceries Online", 2016) Social media audience of Woolworths: Woolworths is among the prime supermarkets that is present all across the Australia. In fact, the company is also very popular in New Zealand as well. From the initial stage, Woolworths has tried to provide the best quality products at the cheapest price available in the market (Tuten Solomon, 2014). As a result, Woolworths has able to gain popularity in an effective manner. Moreover, Woolworths has always tried to implement innovative marketing strategy to gain popularity in the market. However, the emergence of social media has influenced organization to reconstruct their marketing strategies in order to maintain its popularity in the market. From the beginning, Woolworths have consciously tried to develop a colorful image so that it can able to influence customers to think that they will have best possible experience at the time of purchasing any product from the organization. As per the article by Castronovo Huang (2012), Woolworths marketing strategy always focus towards the y outh. Therefore, increasing popularity of social media has provided new tool for the organization to get closer to its target audience. Many studies have highlighted the fact that emergence of social media has helped organizations to target youth of the community in an effective way. Social media marketing strategies include blog, sharing of different perspectives that have helped organizations to attract youth for purchasing the product of the organization. Woolworths also have tried to target youth of the economy so that it can help the organization to sustain its position in the market. Figure 2: Official Facebook page of Woolworths (Source: www.woolworths.com.au, 2016) Woolworths social media marketing: As per the article by Dos Santos, Svensson Padin (2013) emergence of social media has provided no options for the organizations but to utilize it as an effective marketing tool. Several studies have mentioned that social media marketing can actually provide huge amount of benefits for the businesses of the organizations. Therefore, organizations have to be extremely careful at the time of selecting any marketing technique for the social media. Woolworths also have tried to implement several strategies in order to gain attention of the customers (Patroni, von Briel Recker, 2016). For instance, Woolworths have tried to utilize conventional social media marketing techniques like blog and sharing of attractive picture in order to capture the attention of the potential customers. Woolworths have consciously tried to develop blog on the unique topic so that the readers can get easily attracted to it (Mitchell Duquette, 2014). On the other hand, sharing of colorful pictures on the social media platform has helped Woolworths to become a popular name among the children as well. The marketing strategy of Woolworths has always tried to highlight the kind of quality they are providing to their customers. Therefore, Woolworths marketing strategy has included customer rating system on the social media so that it can able to influence many others to purchase products from the retail stores of the organization. Figure 3: Official Twitter page of Woolworths (Source: www.woolworths.com.au, 2016) As mentioned by Feigin (2016) social media has provided organizations two-way communication platforms in order to implement any marketing strategy effectively. For that reason, Woolworths have always tried to influence customers to provide their feedback regarding the kind of experiences they have at the time of purchasing any product from the organization. On the other hand, social media marketing strategy of Woolworths also has influenced people to share any suggestion on the social media platform so that it can able to help the organization to improve its quality of service in a much more effective way. As highlighted by Kasian-Lew (2014) two-way communication has helped organization to utilize feedbacks and suggestions of the customers to represent itself as a customer friendly organization. Woolworths have always tried to provide the best possible services to all its customers in order to gain competitive advantage in the market. Therefore, utilization of feedbacks and suggestio n have helped the organization to identify the exact areas that need to be improve in order to enhance the quality of products and services. Furthermore, marketing strategy of Woolworths has also tried to utilize social media as a platform to solve any queries of the customers in an instant way (Tussyadiah Zach, 2013). In the present competitive business structure, customer service has become one of the major factors that can actually make or break businesses of any organization. Therefore, Woolworths have tried to utilize different social media platforms in such a way so that customers do not have to wait for getting any help from the organization (Meyer, 2014). In fact, Woolworths have developed a separate team so that it can able to utilize all the social media platforms in an effective way. Woolworths marketing technique on social media have able to provide organization a separate place on the mind of the customers. Woolworths marketing strategies on social media also focuses o n the effective utilization of providing business related information to the customers. Therefore, it has helped organization to develop a strong connection with the customers. Furthermore, Woolworths also utilizes social media at the time providing any special offers for the customers (Rosenbaum-Elliott et al., 2015). It not only helps organization to enhance its present level of business but also help to enhance the popularity on the social media platforms. Woolworths utilizes several attractive pictures and graphic arts at the time of providing information related to any special offers so that it can able to grab the attention of the potential customers in an effective way. Privacy, ethics and security developed by Woolworths: As per the article by Lardi Fuchs (2013), maintenance of privacy and ethics is necessary for every organizations in order to create maximum impact with the implemented marketing strategies. Social media is also not an exception, as it also induces organizations to follow several rules and regulations so that the implemented marketing strategies can actually able to create desired impact on the market. Woolworths also have tried to implement several techniques in order to maintain the privacy of the customers at the expected level. As per the article by Magro (2012) almost 66% of the people are concerned regarding their privacy in social media. Therefore, it has become absolutely necessary for the organizations to maintain the privacy at the expected level in order to achieve expected amount of impact by the implementation of the marketing technique. Woolworths have made a conscious effort to maintain the privacy level at the time of solving any customers queries. It has been identif ied that few organizations have tried to extract data from several social media platforms to initiate personal mail campaign, which eventually created legal issues. Therefore, Woolworths have made a conscious effort so that it does not have to face any difficulties in maintaining the privacy rules of the social media platforms. Woolworths have focuses on several factors in order to maintain ethics in the implemented marketing strategy. For instance, Woolworths focuses on the know your audience (KYA) in order to increase the effectiveness of the implemented social media marketing strategy. This technique has helped Woolworths preferences, choices and interests of the customers in an effective way. Secondly, Woolworths focuses on remaining unbiased from any political, cultural or religious factors in order to capture all segments of the markets. In fact, Woolworths have made a conscious effort in order to influence people from all the background to purchase products from the organization. By remaining unbiased Woolworths has able to gain popularity throughout all the communities regardless of culture, education and political background. Woolworths also tried to remain transparent in their implemented marketing strategy so that people can able to understand the kind of benefits they can able to receive by purc hasing product from the organization. Furthermore, Woolworths always tried to share the truth in their marketing campaign so that it can able to enhance the satisfaction level of the customers. As per the article by Malthouse et al. (2013), maintenance of ethics can help organization to develop strong brand image in the market, which will help to increase the trust level. Thus, social media marketing strategy of Woolworths have also tried to maintain all the ethical guideline so that it can actually able to provide huge amount of benefits in developing reputation of the organization in the market. Figure 4: Woolworths prime ethical considerations (Source: Burclaff Johnson, 2014) Social media technologies implemented by Woolworths: As per the article by Marchetto (2015) emergence of social media has completely revolutionized the way that businesses have been conducted previously. In fact, evolution of social media has provided organizations the platform to communicate effectively with the customers. Woolworths also utilize several social media like Facebook, Twitter and Instagram to communicate effectively with the customers. Woolworths tries to post several attractive videos and pictures to attract the attention of the customers. Woolworths also tries to induce people from all across the world to share their opinion regarding their thoughts and believes. Furthermore, Woolworths tries to utilize their Facebook page for gaining popularity in the global market as well (Tsimonis Dimitriadis, 2014). Woolworths also utilizes Twitter page to tweet in several attractive topics. Furthermore, Woolworths marketing strategy is focused towards the colorful development of brand image. Woolworths tries to utilize Twitter platform to develop effective communication channel with the customers. It also encourages people to share the post of the organizations so that people can able to see it in a much more effective way. It also focused towards developing effective development of marketing campaign in order to gain popularity in the market. Woolworths also use Instagram to share attractive pictures to gain attention of the customers. Furthermore, Woolworths also utilizes platforms like LinkedIn to become a globally popular name, which will create positive impact on the businesses of the organization. Woolworths also utilizes Pinterest to implement marketing strategies in an appropriate way. Woolworths marketing strategy always focus towards providing effective products and services to the customers so that they remain satisfied. Furthermore, Woolworths always tries to provide all the business related information to the customers through the utilization of several soci al media platforms. For that reason, marketing strategy of Woolworths in the social media platform has able to create major positive impact on the businesses of the organization. Figure 5: Woolworths social media technologies (Source: Castronovo Huang, 2012) Conclusion: From the above discussion, it can be assessed that utilization of social media tools in the marketing strategy has become a necessary process from the organizations in order to gain popularity in the market. It has been identified that effective utilization has the potential to provide huge amount of benefits for the organizations, which will help to represent itself as one of the popular names in the market. Woolworths is among the top retail organizations in the entire world. Therefore, it has invested huge amount to develop an extremely effective social media marketing strategy for the organization. However, it is known that social media marketing require lesser cost compare to any other tools of marketing. Still, Woolworths have developed a separate team to create maximum impact by utilizing social media marketing technique. Thus, it highlighted the fact that effective utilization of social media marketing strategy requires specific skills and knowledge that organizations will ha ve to develop in order to gain popularity in the market. References: Andzulis, J. M., Panagopoulos, N. G., Rapp, A. (2012). A review of social media and implications for the sales process.Journal of Personal Selling Sales Management,32(3), 305-316. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Burclaff, N., Johnson, C. (2014). Developing a social media strategy Tweets, pins, and posts with a purpose.College Research Libraries News,75(7), 366-369. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Dos Santos, M. A., Svensson, G., Padin, C. (2013). Indicators of sustainable business practices: Woolworths in South Africa.Supply Chain Management: An International Journal,18(1), 104-108. Feigin, L. M. (2016).The effects of protests and boycotts on a brand and its reputation: a case study on Woolworths and boycott, divestment and sanctions (BDS)(Doctoral dissertation, The IIE). Kasian-Lew, D. (2014).The Social Executive: How to Master Social Media and Why its Good for Business. John Wiley Sons. Lardi, K., Fuchs, R. (2013).Social media strategy. vdf Hochschulverlag AG. Magro, M. J. (2012). A review of social media use in e-government.Administrative Sciences,2(2), 148-161. Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house.Journal of Interactive Marketing,27(4), 270-280. Marchetto, E. (2015). Social Media Strategy. Meyer, S. M. (2014).Social media and corporate brands: A study of how the top 10 corporate brands in South Africa utilise social media content to strengthen their brand(Doctoral dissertation, Stellenbosch: Stellenbosch University). Mitchell, D. J., Duquette, G. (2014). Implementing a Social Media Strategy in. Nellist, C., Ward, E., Thais, S. J., Goldfarb, S., Shaw, K., Anthony-Kittelsen, K. A. (2016).Social Media strategy for the ATLAS experiment(No. ATL-OREACH-SLIDE-2016-439). ATL-COM-OREACH-2016-011. Patroni, J., von Briel, F., Recker, J. (2016). How Can Enterprise Social Media Use Facilitate Innovation? An Exploratory Study in the Retail Industry.IT Professional, Forthcoming. Rosenbaum-Elliott, R., Percy, L., Elliott, R. H., Pervan, S. (2015).Strategic brand management. Oxford University Press, USA. Tsimonis, G., Dimitriadis, S. (2014). Brand strategies in social media.Marketing Intelligence Planning,32(3), 328-344. Tussyadiah, I., Zach, F. (2013). Social media strategy and capacity for consumer co-creation among destination marketing organizations. InInformation and Communication Technologies in Tourism 2013(pp. 242-253). Springer Berlin Heidelberg. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. Woolworths Supermarket - Buy Groceries Online. (2016).Woolworths Online. Retrieved 5 September 2016, from https://www.woolworths.com.au.

What Is Mercantilism Essay Example

What Is Mercantilism Essay What is mercantilism? According to the definition in the America Past and Present history book is an economic theory that shaped imperial policy thought out the colonial period, mercantilism was built on the assumption that the world’s wealth was a fixed supply. In order to increase its wealth, a nation needed to export more goods than it imported. Favorable trade and protective economic policies, as well as new colonial possessions rich in raw materials, were important in achieving this balance. During the reign of Charles II English policy makers assumed they established a well-integrated set of concepts about the nature of international commerce and a carefully planned out set of mercantilist government policies to implement them. However, they only were interested in solving their own problems. Since there wasn’t laws or anything to regulate these groups their needs lead to the rise of the English commercial regulations. The Navigation Act was passed in 1660 which stated that no ship could trade in the colonies unless it had been constructed in either England or America and carried a crew that was at least 75% English and that certain enumerated goods of great value that were not produced in England could be transported from the colonies only to an English or another colonial port. Thru out the years more and more regulations were set the last major legislation came in 1696. This statute tightened enforcement procedures putting pressure specifically on the colonial governors to keep England’s competitors out of American ports. American colonials thought they were in unity with England that would later prove false. We will write a custom essay sample on What Is Mercantilism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Is Mercantilism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Is Mercantilism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer