Comparing The Yellow Wallpaper Story English Literature Essay

Comparing The Yellow Wallpaper Story English Literature Essay The work by Charlotte Perkins Gilman The Yellow Wallpaper and the work by Tillie Olsen both represent the genre of a short story. These stories are very much alike. Apart from the similarities they share, they have a lot of differences. Both works belong to the genre of a short story. However, they were written with an interval of sixty nine years. Charlotte Perkins Gilman wrote her The Yellow Wallpaper in 1892. The work I Stand Here Ironing by Tillie Olsen was printed in 1961. Still, if to analyze the content of these stories it would be rather difficult to imagine this interval of almost seventy years. Both works deal with the same problem a females right for her personal happiness and self-realization regardless of her social duties of a wife and a mother. Both stories are told by women whose life went wrong because of their responsibilities towards their families. The narrator of the story by Charlotte Perkins Gilman The Yellow Wallpaper is an insane woman who has a husband and a child. Having suffered from a serious depression she takes a course of treatment. Though, it does not seem at all to have much effect on her. Doctors characterize her as a woman with slight hysterical tendency (Gilman). However her insanity aggravates. First she feels that there is something queer (Gilman) about her illness. She wants to relieve her mind (Gilman). She is tired of rings and things in her bedroom (Gilman). I Stand Here Ironing is a story about a womans sacrifice that she made after becoming a wife and a mother. She is not insane, but her feelings are of the same nature. The difference from The Yellow Wallpaper is that the narrator feels guilty. The narrator feels that she is responsible for her failings as a wife and a mother. She realizes that her best efforts were frustrated by such circumstances as lack of social services and inadequate pay. As opposed to the character from The Yellow Paper not only does she blame other people and life circumstances for her hard life and lack of her daughters confidence. It is hard to admit but the narrator is aware of her fault. But the main character of The Yellow Wallpaper does not seem to demonstrate any sign of such awareness. She considers that her family murdered a person inside her, but does not think about the fact that her husband needs her as a wife and her child needs her as a mother. She is an egoist. Both stories The Yellow Wallpaper and I Stand Here Ironing contain a lot of autobiographical elements. The story by Tillie Olsen includes such narrators recollection as being a young mother whose opportunities are rather limited, or being a wife who was abandoned. This story is autobiographical. Like the main character of the story I Stand Here Ironing Olsen also met some challenges in life. She struggled to balance her family life with her political ambitions and activism. The story by Charlotte Perkins Gilman tells about the authors own severe depression and mental disorder. She confessed that the presence of her husband and child even worsened her terrible state. Both the character of The Yellow Wallpaper and the character in I Stand Here Ironing are unfortunate miserable women. However, the narrator of I Stand Here Ironing is not the only unhappy woman in the story. This is the other distinction from the story by Charlotte Perkins Gilman. The narrator confesses in a phone conversation that her daughter Emilys childhood was rather rocky. Though she was a beautiful baby (Olsen), she was a very unhappy child, that cannot be helped (Olsen). However, these unhappy characters are united by one common problem: they do not see themselves as valuable creations. The narrator of I Stand Here Ironing is oppressed by environmental and her personal circumstances. She feels sad that she did not succeed as a wife; she laments her unwise and desperate choices that she made as a mother. Emilys fractured portrait comes from her mothers memories from the past. When her mother tell about her poor life, it becomes clear, that Emilys life was not better than her m others. She was a forgotten child. She suffered a lot; her development was slow, her nature was silky and gloomy; her self-esteem was very low; and her life was not a joy, but a survival in the brutal world. The narrator of The Yellow Wall Paper also feels sorry about her unrealized dreams and wishes. In contrast to the main character of The Yellow Wallpaper who has a serious mental disorder and blames her husband for unhappy life, the narrator in I Stand Here Ironing has the ability to analyze her life and her mistakes and determine the best way to solve her problems. However, she did not have this luxury long ago when she was a young and inexperienced mother. The woman is literary weighed down with constant demands of her family and domestic duties. Of course, being a mother she understands her responsibility for not very successive role in her daughter Emilys unhappy life, her development. However, this responsibility is not full. The narrator also blames environment, social conditions that can make the life of a single mother terrible. Thus, she cannot estimate in full how unhappy her daughter is. Both stories contain very bright symbols that reflect the inner state of both characters. These symbols are named in the titles of the stories. The main character of I Stand Here Ironing tells about her life while ironing clothes. Ironing is a backdrop for her thoughts, her considerations as a mother. The narrator in the story by Ch. Gilman is totally obsessed with the yellow wallpapers that cover the walls of her bedroom. The narrator believes that there is woman trapped inside. Her intention is to help the woman, though the narrator is afraid to reveal her intentions as she realizes that no one would ever understand her. By the end of the story a reader comprehends that the character is completely insane as she believes that she herself is a woman from the wallpaper. These symbols mean that both women have found something to distract from their grief. One of them hides in ironing and another one hides in wallpapers. Written in different periods of time both short stories have much in common. They are both told by women who are not satisfied with their family life. The work by Charlotte Perkins Gilman The Yellow Wallpaper and the work by Tillie Olsen I Stand Here Ironing are both masterpieces that raise serious questions of duty, self-esteem, personal self-realization and female happiness. Still, they also bear a lot of differences. Once one woman blames people who surround her, another one comprehends that her own fault is also great.

The Character of Norma Jean in Shilo Essay -- Shilo Essays

The Character of Norma Jean in Shilo      Ã‚  Ã‚   Norma Jean Moffit is a major character in Bobbie Ann Mason's "Shilo" who undergoes a profound, yet subtle change. She had to marry at the age of eighteen to the man who got her pregnant, and in a cruel twist of fate, the child dies suddenly of crib death. Now at the age of 34, she is ready to have the life she feels she always should have had, however she is stuck in a loveless marriage to a man whose interests are the opposite of hers. Her decision to leave her husband, Leroy, at the end of the story seemed a long time in coming, and various aspects of her character revealed that desire. These aspects of her character were her devotion to self-improvement, her inability to communicate with her husband, and her apparent unhappiness that Leroy has returned home for good.    From the very beginning of the story, Norma Jean is portrayed as a woman continuously trying to better herself. She takes the opportunity of Leroy's rehabilitation from his accident to start bodybuilding. After the body building class is over, she takes a comp...

Hca 322 Week 5 Assignment

A Deeper Look into Ethics and Laws Regarding Surrogacy HCA 322: Health Care Ethics and Medical Law A Deeper Look into Ethics and Laws Regarding Surrogacy When one or more persons contract with a woman to gestate a child than relinquish that child after birth to the person or couple is known as surrogacy. It is a course of action that goes outside of natural reproduction. For some, it is the only method of having children, extending family. Surrogacy has been stirring up many controversies over the years. Ethics, morals, laws, religious views, etc. ave played a major role in the issues that follow the topic of surrogacy. Laws and regulations pertaining to surrogacy vary from state to state. Some states have no enforceable laws towards surrogacy, while others only permit surrogacy contracts that are uncompensated arrangements and gestational agreements (Trimarchi, 2011). Some states prohibit same sex couples from entering into any form of surrogacy contracts. In this paper, I will be a ddress the legal and ethical issues involved and other aspects of surrogacy. History of Surrogacy and Case Study Surrogacy was assumed to have been around since the Babylonian times.Alternatively, the most credible records to date allocate managing legal passivity and the public responses during the middle of the 20th century. Surrogacy did not become public in 1976, when Attorney Noel Keane negotiated the first ever surrogacy agreement (â€Å"History of surrogacy,† 2011). Attorney Noel Keane and Dr. Ringold created the first ever fertility clinic (surrogacy clinic) in the United States. Many laws and regulations were not implemented until the case of Elizabeth Kane and the case of Baby M. Elizabeth Kane was the first woman to enter into a compensated surrogacy agreement in 1980.She was to be compensated with $10,000. She, however, was unwilling to leave the surrogacy agreement without the baby. It was the decision of the court to not grant custody of the child to Elizabeth K ane due to her signing a legal contract. This is the case known for starting the implementation of some laws in some states. In 1986, Mary Beth Whitehead (surrogate mother) and the Stern family entered into a surrogacy agreement. This is the notorious case of ‘Baby M. ‘ It was agreed that Whitehead would receive $10,000 if the child were born healthy, and the surrogate maintained the guidelines and restrictions stated in the contract.However, if there was a case of miscarriage or still born, Whitehead would only receive $1,000. Also, once the child was born Mrs. Stern could legally adopt the child. Once the child was born, Whitehead decided she did not want to give custody of the child to the Sterns. She fled the state and was soon taken into custody. Judge Sorkow, ruled that custody of Baby M would be given to the Stern family, enforcing the surrogacy contract. Whitehead was also deemed an unfit mother. Mrs. Stern was given permission to adopt Baby M. Whitehead appealed the court's decision.New Jersey's Supreme Court overturned Judge Sorkow's ruling, invalidating commercial surrogacy contracts as a disguised form of baby-selling (Tong, 2011). Whitehead was granted visitation to baby M. Cases like ‘Baby M' assisted in triggering some but not many regulations on surrogacy. Ethics and morals, and forms of discrimination against women arose after the case of ‘Baby M. ‘ Some believed that the ruling was justified, whereas others felt that it exploited financially unstable, young, minority women searching for an easy way to earn cash (Tong, 2011). The case of ‘Baby M,' had some thinking that if Mrs.Whitehead were financially stable, like the Stern Family, she would've been granted full custody of the child. On the other hand, those favoring the decision stated that most surrogacy advocates chose women who are 20-30 and have had a child. They also noted that majority of surrogates chosen are Caucasian women. Surrogate agencies now seek women who are unselfish and are financially ready to be the role of a surrogate. Legal Issues A contract is considered to be an agreement, written or verbal, outlining terms and conditions (legally binding obligations) between two parties.Contracts are legally enforceable. In regards to surrogacy, contracts are drawn up with terms and conditions for the surrogate as well as the intended parents. While a majority of the population feels this is a legally enforceable contracts others see the contract as null and void. Due to the close resemblance of ‘baby selling,' which is illegal in every state, there has been, and still is a bit of a divide on decisions in legislation in regards to surrogacy. â€Å"Court decisions and legislation in the United States are split on the issue of whether or not to prohibit surrogacy contracts† (Pozgar, 2012).The surrogacy field has some regulations, such as the use of contracts, which are considered to be law binding, as of right now . The topic of surrogacy is a topic, with much needed deliberation. Before any couple may move forward with the surrogacy process, there are certain factors that must be considered. This includes: Is surrogacy permitted in the state? Are surrogacy contracts permitted? Is there the option to transfer parental rights (adoption)? Once one has these questions answered, they have to determine other factors.Such as: costs for both surrogate (if any) as well as intended parents, contract agreement, testing procedures, medical expenses for the surrogate, etc (â€Å"What are the,† n. d. ). If an agreement has been reached, and all aspects of the surrogacy are agreed to, a surrogacy contract can be entered into without any issues developing. However, this does not mean no issues will arise later in the surrogacy. Some aspects may have been over looked, or the surrogate could develop issues once the child is born, hence the case of ‘Baby M. ‘There is nothing in federal legis lation in regards to surrogacy. Laws regarding surrogacy vary from state to state. As of this moment, several states prohibit acts of assisted reproductive technologies. In those states any surrogacy contracts are unenforceable, proclaiming all contracts void (Hansen, 2011). Some of these states consider acts of surrogacy a crime, punishable by law. While some states allow surrogacy by only to married couples or to couples where one of the intended parents is related to the child. A majority of the states allow surrogacy to take place.In fact they have allowed the surrogacy field to prosper (Hansen, 2011). These states do not have any regulations on surrogacy. Surrogacy contracts are binding just as any other drawn up contract. When entering into such a potentially controversial contract, lawyers should be present to discuss any issues, and to witness the agreement. All parties involved in surrogacy have legal rights. Ones that should not be over looked. For instance, all parties in volved in surrogacy have a right to confidentiality. The right to privacy and confidentiality should be underlined in the contract drawn.The intended parents of the child as well as the surrogate mother must keep all information private. While information between the surrogate and the intended parents may be shared, a third party (surrogacy agency) tries to keep all information to a need to know basis. For example, the intended parents may want to know of any mental or physical issues of the surrogate. Otherwise, all information should be kept private. Both parties in the surrogacy contract have the right to an attorney. Due to high risks of controversies, all parties should have legal representation.Lawyers can assist in explaining the contract. They can also give legal advice if the other party has a ‘change of heart. ‘ With legal representation comes attorney-client confidentiality. The attorney hired must keep all information private. Ethics & Morals Surrogacy raises many ethical issues. All too which must be evaluated before entering into a surrogacy contract. The biggest ethical issue pertaining to surrogacy is the mental and physical displacement the surrogate mother endures. The surrogate mother must be capable of releasing the child once she has completed labor. In a surrogate situation, the gestational mother is the woman who carries the baby to term. This can be a very taxing process both physically and emotionally – and unique in that after the surrogate mother physically carries the baby throughout the pregnancy, she needs to physically and emotionally detach herself from the child once it is born† (The ethical issues,† n. d. ). For some women this issue is effortless, they simply see their body as a temporary home for the child, a ‘womb for rent'. While others form an attachment with the child while in the gestational period.This attachment presents difficulty for the surrogate mother once the child is born. à ¢â‚¬Å"After the child is taken, the surrogate mother may be negatively impacted as her feeling of isolation is felt along with the reality of the sale of her body † (Pozgar, 2012). This, in the long run, could cause more negative impact for the surrogate mother than positive. Women's values in liberty and autonomy need to be weighed against other values like exploitation, health and welfare. When entering into a drastic contract, the fear of infidelity weighs heavy on all parties.Trust in one another is a major characteristic that must be displayed. â€Å"It is easy to praise a successful arrangement in retrospect, but the danger always exists that an arrangement one is planning would cause moral harm to the surrogate and/or the commissioning parents† (van Niekerk ; van Zyl, 1995). If the surrogate mother were to change her mind after the child were born, it could cause an emotional impact on all parties, including the child. In the case of ‘Baby M,' Whitehead gre w attached to the child. At first, she was considered to be unfit as a mother and lost all rights.However, she continued her efforts to custody of the child. After two years, she was awarded visitation to the child, and the intended mother was unable to adopt the child. The emotional devastation felt had to have been overwhelming. The child was subject to the custody battle and confusion of ‘who is my mommy? ‘ While the Stern family (intended family) had to endure in sharing a child too which they would have full custody. What about the rights of the child? This is a question stirring around controversy. The child is usually never considered when people decide assisted reproduction technologies.The child is not given the option of knowing his/her gestational mother, or of any other details pertaining to her (unless otherwise stated, like in the case of ‘Baby M'). The child is also denied the ability to know if his/her biological parents (if sperm donation and/or eg g donation is used). â€Å"Transferring the duties of parenthood from the birthing mother to a contracting couple denies the child any claim to its â€Å"gestational carrier† and to its biological parents if the egg and/or sperm is/are not that of the contracting parents† (â€Å"Surrogacy: A 21st,† ).Also, the baby may have identity issues upon being informed of the nature of his birth, that is if the intended parents decide to disclose this information to the child. Awkwardly, there has been deliberation that surrogacy is close to resembling prostitution. Commercial surrogacy (paying a surrogate mother for gestation of a child) is said to be considered a form of prostitution because the woman is selling her body for someone else's contentment. Although surrogacy is not for intimate purposes, people feel it is the same concept.They feel it is immoral. However, those favoring surrogacy argue that ‘we live in a society where physical labor is compensated wit h money or material items. ‘ They feel that this argument is invalid (van Niekerk & van Zyl, 1995). . Lastly, ‘baby-selling' is the issue surrounding surrogacy. Selling a child is illegal and unethical in any state. Infertility clinics and surrogacy agencies are growing more popular in the United States. These clinics and agencies do take a portion of the money involved in the surrogacy.This little fact gives more power to the argument of ‘baby-selling. The agency or clinic is considered to be the third party in the process, assisting with finding probable surrogates for intended families, drawing up a contract, what each party is responsible for throughout the gestation period of the child. An infertile couple pays an agency $10,000 to find a surrogate, and another $10,000 to the surrogate for any expenses she made covered while carrying the child. The infertile couple also pays the medical expenses, prenatal and postnatal care.So some like the state of Michigan, this is unethical and illegal. It is classified as ‘baby-selling. ‘ However, if a woman who bears a child gives the child to a infertile couple for free, this is completely legal and ethical. In my opinion/ Conclusion In the future, the topic of surrogacy will still be controversial. However, with technology becoming so advance, I foresee a solution to infertility for couples coming to an end. States have their different opinions on the subject, and because of those opinions laws and regulations have been placed on surrogacy.Some states laws will change, as the issue of surrogacy arises. † As surrogate/contract parenting arrangements are normalized and routinized, the U. S. public will probably press federal and state authorities to pass clear legislation governing surrogacy† (Tong, 2011). Woman are given the gift to bare children. However, some are incapable due to some form of medical issue. If a family wants to extend their family by having children (legal ly) that is their given right. Of course this varies from state to state. Surrogacy does cause many ethical and legal issues.However, these are issues that all surrogate mothers and intended families take into close consideration before pursuing. It is important that all parties involved weigh in liberty, autonomy, fidelity, ethical and moral values against all other standards and values. Many issues are bound to arise when entering into such a highly drastic contract, but with close monitoring, fidelity and understanding, the contract should be capable of being carried out with no issues. References Hansen, M. (2011, March 01). As surrogacy becomes more popular, legal problems proliferate.Retrieved from http://www. abajournal. com/magazine/article/as_surrogacy_becomes_more_popular_legal_problems_proliferate/ History of surrogacy. (2011). Retrieved from http://www. findsurrogatemother. com/surrogacy/information/history Pozgar, G. (2012). Legal and Ethical Issues for Health Professio nals (3rd ed). Jones ; Bartlett Publishers. Retrieved from http://online. vitalsource. com/books/9781449685065/id/ch02lev1sec10 Surrogacy: A 21st century human rights challenge. (n. d. ). Retrieved from http://www. cbc-network. org/issues/making-life/surrogacy/ The ethical issues of surrogacy. n. d. ). Retrieved from http://www. modernfamilysurrogacy. com/page/surrogacy_ethical_issues Tong, R. (2011). Surrogate parenting. Retrieved from http://www. iep. utm. edu/surr-par/#H4 Trimarchi, M. (2011). Surrogacy overview. Retrieved from http://health. howstuffworks. com/pregnancy-and-parenting/pregnancy/fertility/surrogacy3. htm van Niekerk, A. , ; van Zyl, L. (1995). The ethics of surrogacy: Women's reproductive labour. Journal of Medical Ethics, 21(6), 345-345. Retrieved from http://search. proquest. com/docview/216336102? accountid=32521 What are the

Genetic Engineering And The Human Genome Project - 2436 Words

In 1990, the science world began a vigorous new exploration of human DNA- the Human Genome Project. The goal of this project was to map out all the human genes (An Overview of, 2015), which ultimately led to a deeper understanding of all genes, not just a human’s. This deeper understanding also helped scientists to progress further in the technology of recombinant DNA. Recombinant DNA is when DNA from different cells is spliced together, creating a new strand (Kuure-Kinsey, 2000). Recombinant DNA is often used to genetically change a cell, which is known as genetic engineering. Genetic engineering can be used to prevent and alleviate symptoms of various diseases, by pinpointing and fixing the gene that causes them. It enables organisms to†¦show more content†¦Instead of testing genetic engineering directly on a human, scientists perform tests on other living things- like the Escherichia coli bacteria used in the pGLO lab. The purpose of the scientists performing the p GLO lab was to see if they were able to alter the DNA of a bacteria, E. coli, causing the bacteria to glow, if the insertion of the glow gene, which originated in a jellyfish, was successful. Four groups of bacteria were experimented with. Two of these groups were control groups; the bacteria with no DNA alteration on an agar plate containing nutrient broth, and the bacteria with the pGLO gene added on an agar plate with both Ampicillin and nutrient broth added to it. Each of these plates acted as a baseline for comparison for the other two plates, which were the experimental plates. The experimental groups were the groups consisting of unaltered bacteria on an agar plate containing Ampicillin and nutrient broth, and the altered (pGLO gene added) bacteria on an agar plate containing the nutrient broth, Ampicillin, and Arabinose sugar. Along with control groups and experimental groups, every experiment has both independent and dependent variables. In the pGLO experiment, the independ ent variables were the Ampicillin, Arabinose sugar, and the nutrient broth, all of which were added to the agar plate, as well as the pGLO gene being added to the bacteria’s DNA. These

Women s Change Over Time - 1498 Words

Women everywhere have gender expectations and body alterations. We see it walking down the street and their tattoo, piecing, haircut, or body. We see it every day and everywhere. Women have it hard then man in most place. Women have a lot they must go through and it can be tough being a woman. Having to live up to some unrealistic expectation and body alteration that where placed on them that they didn’t even want. Media, status and control effect women into being submissive, have no voice or say so in any matter. To see the expectation and body alteration that female must make to meet these expectation, can sometimes be outrageous, disturbing and downright unjustice. In the united states women expectation of beauty has change over time. Everywhere you turn their women being adversity as Victoria secret model or Barbie. Girls would want to look like this causing them to feel a shamed of their body and have eating disorder like anorexia or bulimia. 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William Bingley, The Wild And Secretive Affair Between...

In â€Å"Pride and Prejudice† many types of love are represented. The calm, easy love that exists between Jane and Charles Bingley, the wild and secretive affair between Lydia and Mr. Wickham, the passionate story of how opposites attract and dislike turning into love. This paper will look at a type of relationship that is not built on love but on mutual needs and desires. For women, these marriages were either arranged by their families, usually as a way to secure land or power. The other type of marriage that a lot of women found themselves in, were not arranged by family members but, were still a result of women needing to find a husband that would provide them with financial security. In the eighteenth and nineteenth centuries women, had almost no rights in society. They were not permitted to own or inherit property, their education was severely limited, there was a period in which they were not permitted to divorce their husband, and when they were given this right, they were not permitted to retain guardianship over their children. Since women were not allowed to have their own property it was essential that they married men who were able to provide for them the status that they had enjoyed in their father’s home. Preferably the status they gained in marriage was greater than what they had before. The hope was that the husband would help support the woman’s mother when her father passed away. For women who did not find husbands there were limited options left to them. In

Social Media Marketing Intelligence & Planning Of Woolworth

Question: Discuss about the Strategies in Social Media Marketing Intelligence and Planning. Answer: Introduction: Emergence of social media has presented huge amount of opportunities for the organizations to gain competitive advantage in the market. Social media has helped organizations to implement effective marketing and communication tools for gaining popularity in the market. It provides wide range of online applications for the organizations for sharing experiences, information and perspectives with the customers. The constituency of internet-based social media has provided organizations the opportunity to revolutionize the marketing strategy completely so that it can able to create positive impact on the businesses. On the other hand, emergence of social media also has created challenges for the effective utilization of traditional marketing technique. Thus, it actually induced organizations to restructure their marketing strategy to create desired amount of impact on the market place. In this report, the focus will be on the implemented strategies by the Woolworths Limited for the social networking sites. Woolworths is regarded among the top retail organizations in Australia. Woolworths is the second largest organization in terms of revenue in Australia ("Woolworths Supermarket - Buy Groceries Online", 2016). The company has able to gain popularity in the market with its innovative marketing strategies. Woolworths has always tried to utilize the marketing strategy in such a way so that it can able to create major impact on the market. Social media marketing strategies of Woolworths have tried to include several factors in order to gain popularity in the market. In this report, the focus will be different strategies implemented by Woolworths to enhance popularity in the market. The report will also conduct an in-depth analysis in order to identify the future path for the organization. Woolworths social media presence: As per the article by Andzulis, Panagopoulos Rapp (2012) organizations will have to focus on the systematic implementation of strategies in order to establish its popularity in the social media platform. Woolworths also have implemented several strategies for the effective utilization of social media platforms. Firstly, Woolworths marketing strategy has focuses on the establishment of the brand identity on the several social platforms. Berthon et al. (2012) mentioned that brand identity helps to create space for the organizations in the social media platforms. For that reason, Woolworths marketing strategy focuses on the effective utilization of photos, logo of the organization, business related information effectively so that it can able to create popularity on the social media platform. As Woolworths deals in the retail industry, it marketing strategy focuses on the colorful presentation of the business information. It has helped the organization to develop a strong image in the s ocial media platform. The marketing strategy of Woolworths on the social media platform also focuses on the effective utilization of company logo so that people can able to recognize the promotional campaign of the organization effectively. Marketing strategy of Woolworths always focuses on providing best possible experience for the customers at the time of purchasing any products from any of the retail stores (Nellist et al., 2016). Therefore, marketing strategy of Woolworths has tried to highlight effectiveness of the provided customer service of the organization so that it can able to grab the attention of the potential customers effectively. Woolworths also tried to utilize its internet presence in order to provide business related information effectively to its target group. The organization is trying to highlight that it is focusing on providing the best quality products to its customers so that they are remain associated with the organization. As per the article by Burclaff Johnson (2014), social media has become an integral part of modern day life style. People from different age and culture utilize social media on a daily basis. Therefore, it is actually providing lot of opportunities for the organizations to gain popularity in the market. Woolworths also have tried to implement combination of strategies so that they can get close to its potential customers in a much more effective way. It has been identified that social media presence of Woolworths has able to enhance the business opportunity for the organization. Figure 1: Woolworths logo (Source: "Woolworths Supermarket - Buy Groceries Online", 2016) Social media audience of Woolworths: Woolworths is among the prime supermarkets that is present all across the Australia. In fact, the company is also very popular in New Zealand as well. From the initial stage, Woolworths has tried to provide the best quality products at the cheapest price available in the market (Tuten Solomon, 2014). As a result, Woolworths has able to gain popularity in an effective manner. Moreover, Woolworths has always tried to implement innovative marketing strategy to gain popularity in the market. However, the emergence of social media has influenced organization to reconstruct their marketing strategies in order to maintain its popularity in the market. From the beginning, Woolworths have consciously tried to develop a colorful image so that it can able to influence customers to think that they will have best possible experience at the time of purchasing any product from the organization. As per the article by Castronovo Huang (2012), Woolworths marketing strategy always focus towards the y outh. Therefore, increasing popularity of social media has provided new tool for the organization to get closer to its target audience. Many studies have highlighted the fact that emergence of social media has helped organizations to target youth of the community in an effective way. Social media marketing strategies include blog, sharing of different perspectives that have helped organizations to attract youth for purchasing the product of the organization. Woolworths also have tried to target youth of the economy so that it can help the organization to sustain its position in the market. Figure 2: Official Facebook page of Woolworths (Source: www.woolworths.com.au, 2016) Woolworths social media marketing: As per the article by Dos Santos, Svensson Padin (2013) emergence of social media has provided no options for the organizations but to utilize it as an effective marketing tool. Several studies have mentioned that social media marketing can actually provide huge amount of benefits for the businesses of the organizations. Therefore, organizations have to be extremely careful at the time of selecting any marketing technique for the social media. Woolworths also have tried to implement several strategies in order to gain attention of the customers (Patroni, von Briel Recker, 2016). For instance, Woolworths have tried to utilize conventional social media marketing techniques like blog and sharing of attractive picture in order to capture the attention of the potential customers. Woolworths have consciously tried to develop blog on the unique topic so that the readers can get easily attracted to it (Mitchell Duquette, 2014). On the other hand, sharing of colorful pictures on the social media platform has helped Woolworths to become a popular name among the children as well. The marketing strategy of Woolworths has always tried to highlight the kind of quality they are providing to their customers. Therefore, Woolworths marketing strategy has included customer rating system on the social media so that it can able to influence many others to purchase products from the retail stores of the organization. Figure 3: Official Twitter page of Woolworths (Source: www.woolworths.com.au, 2016) As mentioned by Feigin (2016) social media has provided organizations two-way communication platforms in order to implement any marketing strategy effectively. For that reason, Woolworths have always tried to influence customers to provide their feedback regarding the kind of experiences they have at the time of purchasing any product from the organization. On the other hand, social media marketing strategy of Woolworths also has influenced people to share any suggestion on the social media platform so that it can able to help the organization to improve its quality of service in a much more effective way. As highlighted by Kasian-Lew (2014) two-way communication has helped organization to utilize feedbacks and suggestions of the customers to represent itself as a customer friendly organization. Woolworths have always tried to provide the best possible services to all its customers in order to gain competitive advantage in the market. Therefore, utilization of feedbacks and suggestio n have helped the organization to identify the exact areas that need to be improve in order to enhance the quality of products and services. Furthermore, marketing strategy of Woolworths has also tried to utilize social media as a platform to solve any queries of the customers in an instant way (Tussyadiah Zach, 2013). In the present competitive business structure, customer service has become one of the major factors that can actually make or break businesses of any organization. Therefore, Woolworths have tried to utilize different social media platforms in such a way so that customers do not have to wait for getting any help from the organization (Meyer, 2014). In fact, Woolworths have developed a separate team so that it can able to utilize all the social media platforms in an effective way. Woolworths marketing technique on social media have able to provide organization a separate place on the mind of the customers. Woolworths marketing strategies on social media also focuses o n the effective utilization of providing business related information to the customers. Therefore, it has helped organization to develop a strong connection with the customers. Furthermore, Woolworths also utilizes social media at the time providing any special offers for the customers (Rosenbaum-Elliott et al., 2015). It not only helps organization to enhance its present level of business but also help to enhance the popularity on the social media platforms. Woolworths utilizes several attractive pictures and graphic arts at the time of providing information related to any special offers so that it can able to grab the attention of the potential customers in an effective way. Privacy, ethics and security developed by Woolworths: As per the article by Lardi Fuchs (2013), maintenance of privacy and ethics is necessary for every organizations in order to create maximum impact with the implemented marketing strategies. Social media is also not an exception, as it also induces organizations to follow several rules and regulations so that the implemented marketing strategies can actually able to create desired impact on the market. Woolworths also have tried to implement several techniques in order to maintain the privacy of the customers at the expected level. As per the article by Magro (2012) almost 66% of the people are concerned regarding their privacy in social media. Therefore, it has become absolutely necessary for the organizations to maintain the privacy at the expected level in order to achieve expected amount of impact by the implementation of the marketing technique. Woolworths have made a conscious effort to maintain the privacy level at the time of solving any customers queries. It has been identif ied that few organizations have tried to extract data from several social media platforms to initiate personal mail campaign, which eventually created legal issues. Therefore, Woolworths have made a conscious effort so that it does not have to face any difficulties in maintaining the privacy rules of the social media platforms. Woolworths have focuses on several factors in order to maintain ethics in the implemented marketing strategy. For instance, Woolworths focuses on the know your audience (KYA) in order to increase the effectiveness of the implemented social media marketing strategy. This technique has helped Woolworths preferences, choices and interests of the customers in an effective way. Secondly, Woolworths focuses on remaining unbiased from any political, cultural or religious factors in order to capture all segments of the markets. In fact, Woolworths have made a conscious effort in order to influence people from all the background to purchase products from the organization. By remaining unbiased Woolworths has able to gain popularity throughout all the communities regardless of culture, education and political background. Woolworths also tried to remain transparent in their implemented marketing strategy so that people can able to understand the kind of benefits they can able to receive by purc hasing product from the organization. Furthermore, Woolworths always tried to share the truth in their marketing campaign so that it can able to enhance the satisfaction level of the customers. As per the article by Malthouse et al. (2013), maintenance of ethics can help organization to develop strong brand image in the market, which will help to increase the trust level. Thus, social media marketing strategy of Woolworths have also tried to maintain all the ethical guideline so that it can actually able to provide huge amount of benefits in developing reputation of the organization in the market. Figure 4: Woolworths prime ethical considerations (Source: Burclaff Johnson, 2014) Social media technologies implemented by Woolworths: As per the article by Marchetto (2015) emergence of social media has completely revolutionized the way that businesses have been conducted previously. In fact, evolution of social media has provided organizations the platform to communicate effectively with the customers. Woolworths also utilize several social media like Facebook, Twitter and Instagram to communicate effectively with the customers. Woolworths tries to post several attractive videos and pictures to attract the attention of the customers. Woolworths also tries to induce people from all across the world to share their opinion regarding their thoughts and believes. Furthermore, Woolworths tries to utilize their Facebook page for gaining popularity in the global market as well (Tsimonis Dimitriadis, 2014). Woolworths also utilizes Twitter page to tweet in several attractive topics. Furthermore, Woolworths marketing strategy is focused towards the colorful development of brand image. Woolworths tries to utilize Twitter platform to develop effective communication channel with the customers. It also encourages people to share the post of the organizations so that people can able to see it in a much more effective way. It also focused towards developing effective development of marketing campaign in order to gain popularity in the market. Woolworths also use Instagram to share attractive pictures to gain attention of the customers. Furthermore, Woolworths also utilizes platforms like LinkedIn to become a globally popular name, which will create positive impact on the businesses of the organization. Woolworths also utilizes Pinterest to implement marketing strategies in an appropriate way. Woolworths marketing strategy always focus towards providing effective products and services to the customers so that they remain satisfied. Furthermore, Woolworths always tries to provide all the business related information to the customers through the utilization of several soci al media platforms. For that reason, marketing strategy of Woolworths in the social media platform has able to create major positive impact on the businesses of the organization. Figure 5: Woolworths social media technologies (Source: Castronovo Huang, 2012) Conclusion: From the above discussion, it can be assessed that utilization of social media tools in the marketing strategy has become a necessary process from the organizations in order to gain popularity in the market. It has been identified that effective utilization has the potential to provide huge amount of benefits for the organizations, which will help to represent itself as one of the popular names in the market. Woolworths is among the top retail organizations in the entire world. Therefore, it has invested huge amount to develop an extremely effective social media marketing strategy for the organization. However, it is known that social media marketing require lesser cost compare to any other tools of marketing. Still, Woolworths have developed a separate team to create maximum impact by utilizing social media marketing technique. 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